Trevor Dickerson | Trevor Dickerson

A New Year, A New Direction, A New Company

January 4, 2012 By Trevor Dickerson

2011 was a great year. I met so many new people, had a lot of great new experiences and continued to grow my business. I took on some major new clients under RVA MediaWorks and had a record year on Downtown Short Pump. These are all great things, because all healthy things grow. And as we flip the calendar to 2012, it’s time to take the next step in that growth.

I started Downtown Short Pump back in high school after visiting the website on the Downtown Short Pump sign in front of Regal Cinemas and Barnes and Noble. The name of the shopping complex was not new, but perhaps ironic. Borrowed from the old Henley Store, a two story general store at the corner of Broad and Three Chopt, the Downtown Short Pump sign adorning the front of the building was the butt of all jokes back when Short Pump was a rural outpost.

Today, the name is pretty fitting of the bustling suburban “edge city” that Short Pump has become. The Downtown Short Pump shopping complex had the domain name “www.downtownshortpump.com” etched into the stone of their sign, to promote the new center. By chance, I visited it one day in 2004 and noticed it had expired. I grabbed it for $8.

I then started posting happenings in the community, news I had heard or things I saw. Little did I know that this little one-pager would turn into a full-fledged website that welcomed just under 325,000 visitors in 2011– a fact of which I am very proud, but also very humbled by.

I can’t even begin to list all of the opportunities I’ve had and the people I’ve met all around Richmond through the growth of Downtown Short Pump. It’s been an amazing journey. And as of today, I announce my plan to take everything to the next level.

I’ve sold Downtown Short Pump to James Loving of Loving Consulting (who I’ve worked with very extensively in the past through the company’s highly successful Far West End networking group The Loving Collective), with whom I’ve taken a job as Director of New Media and Image Consultant. I’ll remain Editor & Publisher of Downtown Short Pump under the company’s new online media division, Break Point Media Group. Working for the company that acquired DTSP will allow me to continue to do what I love and hopefully expand this vision around Richmond, beginning with our sister site, Midlothian RVA, which will be launching soon.

I’ll also be helping with web design, copywriting, social media, and graphic design campaigns, plus contributing to other branding strategies for Loving Consulting’s clients.

I’m incredibly excited about what 2012 will bring, and I thank everyone who’s supported me and my business as a whole over the years. I’m not going anywhere, just changing roles, and I look forward to working with you and your businesses as I expand upon what I’ve built with Downtown Short Pump into other areas– both role-wise and geographically!

Filed Under: business, life

Black Friday 2011: Midnight Chaos Edition

November 26, 2011 By Trevor Dickerson

My photo of the line at Urban Outfitters that made it onto Mashable.

I’ve always hated shopping. Absolutely loathe it. I still have nightmares about being dragged through the JCPenney as a small child all Saturday at Regency Square. The few times I’ve been out doing it for more than a couple hours (which has usually been as the mercy of a bargain-hungry female companion), I’ve practically been able to feel my soul slowly departing my increasingly lifeless body. Jokes aside though, the one day I set this all aside has always been Black Friday. Something about that day has always made me set those feelings aside.

Whether it’s the adrenaline of fighting the crowds for merchandise or just being in the midst of chaos and enjoying some five-star people watching, I can’t be sure. But I’ve always been all about it, albeit just a day out of the year.

For years, the concept has been simple: Get to bed early and wake up around 3:00 or 4:00 a.m. and drive around Short Pump, snap some photos for my website and buy some stuff that I probably would have anyway and get a deep discount on it. Perfect.

But, alas, this year all of the big box retailers apparently had a secret roundtable meeting in which they decided that they were going to opening at midnight (and of course Walmart, in its typical “let’s one-up them all” style, decided to open at 10:00 p.m. Thanksgiving night). Workers required to leave family celebrations early in some cases (over 200,000 Target employees signed a petition against the early opening), which I can’t say I agree with.

Still, I decided to take my sister out for our annual tradition, at midnight. You know, because I love fighting crowds before the tryptophan has had time to wear off my sister asked me to take her.

So we rolled out of the house at 10:30 p.m. for what my sister claimed was an 11:00 p.m. opening of Urban Outfitters, the slightly out-of-place hipster retailer that happens to be in the heart of Prepville USA, beautiful Downtown Short Pump.

We were some of the first in line because, well, the store opened at midnight, not 11:00. So once I swallowed this wonderful news, we enjoyed the picturesque scene of two 12-year-olds smoking in front of us in line and another kid that wasn’t much older brown bagging it. Classy.

Line at Short Pump Town Center from second floor.

Anyway, so once the doors opened, these kids practically trampled one another, so they only let a few people in at a time and cut all the lights off in the store so no one could see anything. The logic of anything going on at this store was fleeting.

So having lost my sister at this point in the sea of insane teens practically killing one another over cheap clothes, I opted to hang out outside the store by the fire pit and think warm thoughts until she came out an hour later… literally.

Next it was on to Target, where the line of people had wrapped around the building an hour earlier, and adjacent Best Buy, which almost circled the building a time and a half. What these people were lined up for is beyond me, considering there was no hot item or toy this year to speak of. Most people coming out had TVs if I could find any one theme or pattern.

Once we actually got into Target (the outrageous line was gone at this point), it was worthless to even buy anything that was on sale, considering the checkout line weaved through about 15-20 aisles in the front of the store. Nothing was worth waiting in that.

So I guess to conclude, and to put all sarcasm aside, I was skeptical as to whether people would actually come out in droves at midnight as opposed to 3:00 or 4:00 a.m. like usual, but boy did they. In much bigger numbers, too. I guess will be the new normal. Heck in a couple years stores will be open 10:00 a.m. Thanksgiving Day, right?

The upside was that the following day, while the mall itself was pretty packed, Short Pump as a whole didn’t look much more busy than a typical Saturday around the holidays. Midnight shopping took care of the daytime crowds and effectively killed the typical gridlock of Black Friday morning.

Fortunately, I didn’t see anything like the crazy people at a Walmart that rioted over $2 waffle makers, but hey, my photo of the line at Urban Outfitters made it onto Mashable, which was pretty cool. Only thing I saw was a fight over a parking spot at the Short Pump Target. Three police cars showed up. It amazes me how people turn into animals over something so silly.

Filed Under: funny, opinion, rants, sarcasm

What A Homeless Woman Taught Me About Life This Thanksgiving Season

November 19, 2011 By Trevor Dickerson

Waiting in line to be matched up with a homeless/at risk client with the other volunteers at Operation Homeless Connect 2011 at the Greater Richmond Convention Center.

I had the opportunity to take part in a great event put on by Homeward on Thursday. Project Homeless connect is an annual event put on by the organization where those who are homeless or at risk of being so are invited to the Greater Richmond Convention Center to get assistance, support and services.

I arrived early in the morning with several hundred other volunteers and received training on the process. Here’s how it worked: We all lined up inside the exhibition hall as the recipients we were about to meet lined up in the hallway. They were then let in and we were matched with a client at the entranceway.

We then sat down with them at a table, got to know a little about them and their background, and went through a checklist-style worksheet that allowed us to identify the services they most needed during their visit.

Clients could visit a doctor, optometrist, dentist (not to mention get on-site dental work), learn more about housing opportunities, apply for Social Security benefits, get information on employment and educational programs, receive clothing, enjoy a hot meal and much more at different stations set up around the exhibition hall.

We were told that some clients would come in briefly and do as little as just eat lunch, while others would make a day of it taking advantage of all services offered. I got a variety of both over the course of the day as I worked with three different clients.

This was more than just a run-of-the-mill volunteer opportunity where we were there to perform a task. We spent as little or as long as was necessary with each person, guiding them through the stations they wished to visit and staying with them the entire time.

I enjoyed getting to know all three people and learning more about what life was like from their perspectives. But my second client was the one that left the biggest impact on me that day. We’ll call her Jane.

Jane was a woman who was small in stature but big in personality. She made a several mile trek from the Church Hill area to the Convention Center on that cold November day to get help with several things. Jane had a kind smile and gentle demeanor, but was at the same time feisty and no-nonsense. In one word, she was strong. You see, Jane has five kids and is undergoing chemo for breast cancer. And living on under just $200 a month.

We spent a considerable amount of time together as she got the help she needed. And as we chatted over the course of three hours, I got a true sense of just what it was like to live in her day-to-day world. I’m often running short on money for this or that, when an unexpected bill comes in or what have you. But to hear how she stretches a couple hundred bucks and food stamps to make ends meet, endures the cancer treatments and tries to be the best mom she can to her five kids, I felt I could never say I was broke again. I counted my blessings.

We continued talking and she told me a story about how her youngest son, about 10 years old, got upset last year when he found out he wouldn’t be having Christmas, at least in the sense that we think of it with presents and other things we often take for granted. He was too young to understand why. As tears began to stream down her face, she told me how she wouldn’t be able to afford to give them a Christmas again this year, and how deeply it upset her. The tears welled up in my own eyes as she described the little things she’s doing to save a dollar here and there to be able to hopefully get her kids something this Christmas.

Now granted, the issues surrounding homelessness aren’t all black and white. Rather, they’re multiple shades of gray and are comprised of both preventable and non-preventable factors, depending on the situation. I don’t fully know how Jane (or the other two people I worked with that day) wound up in her current situation. Whether it was her own fault or out of her hands completely, I’ll never know. Nor is it any of my business.

What I do know is however she got to where she is, she’s doing all she can to make a better life for her kids and she’s not looking for a handout (she was employed part-time until her cancer became too debilitating). She gave me the reminder that I think we all need from time to time, that even if we’re short on money or facing tough times, we have it pretty good and need to count and recount our blessings daily.

As we go into the Thanksgiving week, I’m thankful not only for what I have, but to have met Jane and the two others that gave me a glimpse into seemingly another world, right here in the same city as me.

As you get together with your family and friends to share a bountiful meal this Thursday, give thanks for what you have and take a little time to not only think about those less fortunate, but to offer an outstretched hand and do something actionable to make an impact, no matter how small, in the life of someone else.

Filed Under: life

How Steve Jobs Changed the World & Made Me Who I Am

October 5, 2011 By Trevor Dickerson

I remember my first Apple computer. Back in 2001, in 7th grade at Short Pump Middle School, we were first issued iBooks. The predecessors to today’s MacBooks, they took some getting used to, having been brought up on a Compaq PC running Windows 95.

But something was decidedly cool about this new device. The school system purchased iBooks for every middle and high school student in the county and allowed us to not only use them in the classroom, but take them home as well.

It was this first Apple computer that not only made me an Apple fan for life, but defined my interests and path thus far in life. The things that seemed so unachievable and out complicated on a PC were suddenly a breeze on a Mac.

This barebones version of the iBook sparked my interest in all things digital and fostered my early love (and self teaching of) web development, video production and graphic design. It was on this little white iBook that I realized what I wanted to do with my life at the ripe old age of 12.

On Tuesday, we lost the man behind the magic, arguably the greatest icon of our time and one of the greatest innovators in history, Steve Jobs.

Steve not only revolutionized the personal computing, mobile phone and music industries. He changed the world as we know it because he was that square peg in a round hole bold (and perhaps crazy) enough to question the status quo and “Think Different.”

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” – Steve Jobs

It’s encouraging to me as a small business owner, when I get discouraged, to remember Steve’s iconic leadership of Apple. Brought back to the company when it was on the brink of bankruptcy, Steve had transformed Apple into the most valuable company in the world just weeks before his passing. Just how valuable? Apple reportedly has more cash on hand than the entire United States government.

Apple will continue to grow and thrive under Tim Cook’s leadership, but there will never be another Steve Jobs.

Thank you for everything, Steve. It sounds incredible to say, but I don’t think anyone has had as profound an impact on my life and shaped me more than you, besides my parents and my faith in God.

Thank you for continually raising the bar on what to expect from consumer electronics. For telling us what we wanted before we even knew we wanted it (iPad, anyone?). And lastly, for helping me figure out who I am, discover my God-given talents, and realize my purpose in life. For that, I am eternally grateful. Rest in peace, Steve.

Filed Under: technology

Operation Turtlesaurus Removal

June 13, 2011 By Trevor Dickerson

This weekend was just total insanity. Went to Alisa’s lake house in Hollywood, Maryland with Chad and Deanna and met up with others. Let me just start by saying you have not been on a road trip until you go with Chad Brown. Nor have you ever been out of town and wished you had your car more. But I digress.

Between the lake house, a sporadic trip to Arlington & DC for the night, and an overdose of hilarity from the things I witnessed that could only be described as scenes from an upcoming Hangover 3 (for example, Scott’s phone ended up in New Jersey without him… so yeah, there’s that).

But out of all that happened, perhaps the highlight of the weekend was Saturday evening. A bunch of us were sitting outside on the screened porch watching a really bad thunderstorm roll through. Suddenly, Scott pokes his head outside and informs us, very nonchalantly, that “a very large live animal” is in the house.

What happened next could only be compared to the scene in Christmas Vacation where the squirrel pops out of the Christmas tree– complete with all of us running up and down the stairs trying to figure out what to do.

What was in the house? A huge, smelly snapping turtle decided to pop in when the storm blew in the French doors downstairs. What happened next can be seen in the below video.