Short Pump Sprawl Rant

Any of you that know me pretty well know I run a local history website (I’m in the process of revamping it now, and it looks so bad at the moment I don’t even want to link it right now). I’ve watched the development of Short Pump from a tiny rural village eleven years ago to the sprawling suburban hot spot it now is. Sure, it’s great that those of us who live in the Far West End have pretty much everything we could want and need within a few miles of us, but it’s just gotten ridiculous lately.

Take for example the shopping center that’s opening up this weekend, Short Pump Station. It’s the one that was just completed across the street from Target. Next time you’re driving down West Broad Street, take a look at it. Notice how there’s ten or fifteen retail spaces for lease in the center, and only four are leased as of now. Why are developers building these shopping centers when there is no demand? Obviously, as the old saying goes, if you build it, they will come. Yes, this is true, they will eventually fill up the entire place with tenants, but look at what’s there thus far:

1) A Verizon Wireless store. Are you kidding me? There are five (count them… FOUR) Verizon stores within a one mile radius of this new store! There’s one in Best Buy, Circuit City, Short Pump Town Center, and on Broad next to For Eyes. I can somewhat understand when Starbucks puts a store on every corner, but a cell phone store? That’s insane.

2) Petco. I like animals… shoot, I have four cats. But what’s the need? I know we have a PetSmart right down the road, so it’s only natural that their competition would move in, but seriously.

3) Five Below. I’ve been to one of these stores up at Patomac Mills in Northern Virginia. What is it, you ask? Basically take the Made-In-China crap they sell at Dollar Tree and add a few “nicer” items, up to five bucks. There you have it. It’s geared towards teens and young people on a tight budget, but it’s still crap. We already have a Wal-Mart across the street for that.

The empty shopping center trend continues as you go west of the mall to Towne Center West, which opened this summer (pictured at top, left).

Next to Short Pump Station, West Broad Village is now under construction. Despite “planned traffic improvements” that Henrico County talks about all the time, it’s still going to be even more of a nightmare than ever to drive through Short Pump when it’s all completed.

But rest assured, all you Verizon customers, you’ll always have five cell phone stores within walking distance of each other that you can stroll between when you get stuck in gridlock traffic for three hours and abandon your car on Broad Street.