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Starbucks Goes Retro

By April 11, 2008 No Comments

So if you’ve been to Starbucks anytime in the past week, you probably noticed that the cup that holds your favorite beverage is sporting a new look. Or old. Depends on how you look at it.

Last month, Starbucks closed its doors for a couple hours at all stores nationwide for mandatory employee training, in an effort to get the popular coffee chain back to its roots: serving great coffee. In the past few years, they felt they had strayed from their core vision and focused more on their store merchandise, private music label, and other things.

What came of this training initiative? First, Starbucks will come out with a dollar cup of coffee soon, in response to McDonald’s new fresh roast coffee (I don’t drink coffee; I go to Starbucks for their chai tea, but apparently McDonald’s roast is pretty good according to many people I know). They’ve been giving them a run for their money lately (I know, whodathunk it?).

The new cup is actually their old cup design, sporting the original brown logo from their Pike’s Place location. It’s not here to stay, either. It’s just a promotion for their Pike’s Place coffee roast. The old cups will apparently be back in May from what I’ve read.

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