businesstechnology

Summer Goal #5: Finish DowntownShortPump.com

Almost four years ago, I purchased the domain name www.downtownshortpump.com. It was a site owned by the developer of the Downtown Short Pump complex with Barnes & Noble and Regal Cinemas. They used it as promotion for their shopping center and etched it into two huge signs at the busiest intersection in Henrico County (West Broad Street and Pouncey Tract Road). They let the name expire. I bought it for eight bucks (you snooze, you lose)! I let the domain name sit idle for a year, then made some attempts at developing it, but never got far.

After three revisions, I’m finally at the point where it looks professional enough to market as a good advertising space. I’m getting well over a thousand hits per day at this point, and have made lots of efforts at collecting data to make the site more comprehensive. Advertising efforts are starting off slow, but I have a plan of attack that will bring me more success, including full-color, glossy brochures. You’ve got to truly believe something can succeed if you want it to. I believe I can achieve success with this business, it’s just going to take some time and hard work.

I’ll keep everyone posted on the progress. As for now, I’m closing in on several major advertising contracts and working up a pitch for future businesses to advertise. I’m very optimistic about the future of the site!

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