You may not know him by name, but you no doubt know his voice. Don LaFontaine was the voice behind the vast majority of the movie trailers you’ve seen for decades. He passed away this morning from complications related to a collapsed lung, at the age of 68.
Over the span of his 25+ year career, he did voiceovers for more than 5,000 movie trailers and 350,000 television commercials, and is best known for his introductory “In a world…” phrase. No one quite had a voice like LaFontaine’s, and his voice will be missed.
His most recent television appearance was on a commercial for Geico, in which they simply called him “that announcer guy from the movies” because his voice is so widely known and unique.
I’ve always been intrigued by with the movie industry, and voice talent professionals as well, and would love to do some of my own voiceover work one day. Below is a video highlighting his career.