Tag

advertising

Summer Goal #5: Finish DowntownShortPump.com

By business, technology

Almost four years ago, I purchased the domain name www.downtownshortpump.com. It was a site owned by the developer of the Downtown Short Pump complex with Barnes & Noble and Regal Cinemas. They used it as promotion for their shopping center and etched it into two huge signs at the busiest intersection in Henrico County (West Broad Street and Pouncey Tract Road). They let the name expire. I bought it for eight bucks (you snooze, you lose)! I let the domain name sit idle for a year, then made some attempts at developing it, but never got far.

After three revisions, I’m finally at the point where it looks professional enough to market as a good advertising space. I’m getting well over a thousand hits per day at this point, and have made lots of efforts at collecting data to make the site more comprehensive. Advertising efforts are starting off slow, but I have a plan of attack that will bring me more success, including full-color, glossy brochures. You’ve got to truly believe something can succeed if you want it to. I believe I can achieve success with this business, it’s just going to take some time and hard work.

I’ll keep everyone posted on the progress. As for now, I’m closing in on several major advertising contracts and working up a pitch for future businesses to advertise. I’m very optimistic about the future of the site!

Irrational Illustrations: False Advertising

By Uncategorized

I’ve created a lot of funny, sometimes stupid or ridiculous, Photoshop creations over the past few years, and hope to post one every week or two for your enjoyment. I’m calling them Irrational Illustrations. The first one is rather recent. I always drove past the pictured billboard on Interstate 95 on my way to VCU, so I went out and snapped a picture of it, added a touch of humor and a hint of sarcasm (Wow I’m never, ever, ever sarcastic on here at all!) </sarcasm>, and voila! You have yourself a case of false advertising! Get the facts straight, AT&T, geeze!

(View Full Size Image Here)

A Media Revival

By Uncategorized

Sorry for the big gap in posting, I’ve been extremely busy between college, work, and volunteering at church this past week. I just wanted to give an update about some media-related things I’ve done before that I want to revive in the not-so-distant future.

 The first is my podcast. I had a podcast for a while, entitled “Evolution of Thought,” a show that was co-hosted by my friend Alex Legum. We were actually on a roll, averaging 350+ steady listeners each week. After a while, though, I just let it slip away and recorded the show less and less. They can still be found in the iTunes Music Store, so take a listen if you want. I’m bringing the show back, this time with a new name, new direction, and some exciting new guests that I’ll announce at a later date as they’re confirmed. Anyway, the show is now entitled “Complex Simplicity,” just as my blog is. At first, I thought this would work because it was just a cool name that incorporated an oxymoron, but when I thought about it more, it perfectly describes myself! A simple mind talking about complex issues! But all joking aside, I’m really excited to bring it back bigger and better than ever and really get some interesting topics and guests on. About a month ago, I contacted Jason Paige, the former Program Director for Q94, (WRVQ) who does voiceover work in many of the commercials you hear on the radio in Richmond on any and all stations. He’s the voice you hear in a lot of the nightclub commercials as well as for the King’s Dominion ones. I asked if he would do a voiceover for the music intro I already made. It sounds really professional and I can’t wait to use it. Stay tuned, I’ll post more details about the podcast in the coming days.

Another endeavor I’m aiming for is starting a community newsletter and distributing it freely across the Short Pump area. I actually did this a long time ago back when I was about thirteen years old, and it was called the Glen Allen Observer. I want to bring it back in a much bigger and obviously a much more mature and professional manner. It’s going to be called “Short Pump Panorama,” and I’ll have some advertisements to offset the cost of printing and make a little bit of extra money hopefully. If you’d like to write a column or just a one-time article for it, please let me know- I’d be happy to give you some space in there to share just about anything you want! The newsletter will compliment the website I started last year, (needs to be updated) www.downtownshortpump.com. The site is intended to be a mini Richmond.com of sorts, featuring a shopping guide, restaurant listings, movie times, etc. just in and around the Short Pump area. I’ve gotten one advertiser for the site thus far but plan to grow it in leaps and bounds in the next couple of months. I actually get a lot of traffic to the site because I have free advertising. It’s really a funny story. About two years ago I was driving along Broad Street and noticed www.downtownshortpump.com printed on the Downtown Short Pump entertainment complex sign in front of the movie theater. For some reason, I went to the site when I got home, and noticed it was no longer up. I proceeded to register the name for only eight bucks because the developer, who used the site for promotional purposes, let it expire!

So anyway, that’s what I’m up to lately. Comments? Suggestions? Want to be a guest on the show or write for the newsletter? Let me know!