Circuit City, based here in Richmond, has done something interesting with the store right up the road from its headquarters, at Gaskins and Broad. The big “outlet plug” that used to adorn the front of the store is gone, and the entire store has been remodeled on the inside and out to look more like the newer store in Short Pump. However, it’s not just the look that’s changed. Take a closer look and you’ll notice a new name- “The City.” Although company executives are tight-lipped about it, this location seems to be a concept design of sorts. It’s big and open, and has a layout similar to that of Best Buy. Not surprising, considering how much market share they, their fiercest competitor, has taken from them in the past decade. The company is overhauling many of it’s operations and restructuring their business on the corporate level as well.
