How’s this for ironic? The CEO of Lifelock, Todd Davis, has finally been hacked himself! He’s the guy that advertises his real social security number on billbords, trucks, television, and radio.
And while this may be to prove the point that he has total faith in his company, which protects you from any identity theft attempts and backs up the protection with a $1 million liability guarantee should anyone succeed in using your good name.
In my opinion, it’s just stupid to openly advertise your social security number, even if you do have this service. It serves him right. Here’s an online article about the whole thing. His picture should go on the FAIL Blog!
Why did Todd Davis, CEO of Lifelock, need to contract with an outside firm when his own identity was stolen last summer? Because true resolution does not come easy…. and is not a marketing gimick. Who did Mr. Davis choose to handle his personal financial recovery when his fraud alert system failed? An Identity Theft America partner, National ID Recovery.
According to an article that appeared in the Dallas Morning News on July 23, 2007, Mr. Davis became a victim when a man obtained a $500 payday loan in his name. This, despite the fact Mr. Davis was using the well-advertised Lifelock services.
According to the article, Teletrack, a subprime credit bureau that was used by the payday loan lender, doesn’t receive fraud alerts from the three national credit bureaus – Experian, TransUnion and Equifax. In the article, Mr. Davis admitted that “Fraud alerts aren’t always going to be bulletproof. There are areas where someone can still compromise your information.” This despite the fact that Mr. Davis advertises his social security number in the media to convince consumers that his system can prevent identity theft.
You can’t afford to be left with no where to turn and empty promises with fine print. Make the same choice that identity theft industry executives use when the chips are down. Identity Theft America assures quality, professional services to help with identity theft. Regardless of the advertising, there is no prevention for identity theft, so be prepared if it happens to you.