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year

2008: The Year Of Green?

By business, environmental issues

So it’s Earth Day. I remember Earth Day coming around years ago and nobody really made a big deal about it. Well, I’m happy to say that’s really changed. 2008 is looking like it will go down in the books as “The Year Of Green” or something to that effect when we look back on it in the next decade or so. The whole eco-friendly thing is finally starting to catch on.

Everywhere you look, there are environmental themes. NBC has done a ton of things to get the public on board with their “Green Is Universal” campaign. This week, in fact, is “Green Week.” All of their shows have environmental themes, including sitcoms. I applaud them for all of their work. I’ve said this before, but I’ll repeat it again because it’s so true. Corporate America has a tremendous amount of influence on our lives. They’re extremely powerful, and they can use that power either positively or negatively. The kind of positive energy NBC is exuding is what we need across the board.

Tomorrow, in one of my Green Wednesday weekly posts, I’ll the corporate heavyweights and their efforts more in depth. We’re making big steps in the right direction, but there’s so much more we need to do on both individual and international levels if we want to stop global warming before we’re at the point of no return, which experts on the subject claim is only about a decade away.